{"id":1035,"date":"2019-08-21T17:58:59","date_gmt":"2019-08-21T20:58:59","guid":{"rendered":"https:\/\/confrapar.com.br\/en\/?p=1035"},"modified":"2025-01-14T18:09:52","modified_gmt":"2025-01-14T21:09:52","slug":"ingresse-launches-first-platform-of-ads-on-tickets-online","status":"publish","type":"post","link":"https:\/\/confrapar.com.br\/en\/news\/ingresse-launches-first-platform-of-ads-on-tickets-online\/","title":{"rendered":"Ingresse introduces the first ticket advertising tool"},"content":{"rendered":"\r\n<p><em>Ingresse Ticket Platform Develops Strategy to Maintain User Relationships, Offering Benefits to Frequent Platform Users, Facilitating the Loyalty Process.<\/em><\/p>\r\n\r\n<p>The ticket platform <a href=\"https:\/\/www.ingresse.com\/\"><strong>Ingresse<\/strong><\/a>, a marketplace for online ticket experiences founded in 2013 by Gabriel Benarr\u00f3s and Marcelo Bissuh, is increasingly becoming the destination for Brazilians in search of unique entertainment. Aiming to connect consumers with the platform\u2019s top parties, the company has developed a social advertising tool that rewards frequent users.<\/p>\r\n<p>This solution was put into practice in July for the Helvetia party\u2019s audience. The purchase of this event, which took place in June, acts as a pre-sale mechanism for the next event by the producer, Bonjour, scheduled for September. So far, 45% of those who have purchased Bonjour tickets attended Helvetia.<\/p>\r\n<p>All producers hosting their events on the Ingresse platform will have the opportunity to use this loyalty tool for ticket sales for related events.<\/p>\r\n<p>The tool uses profile information and registered CPF (Brazilian Taxpayer Registry) to segment audience interest and provide discounts to users. \u201cThe information provided by the customers themselves are the elements that allow marketing to use tools aimed at customer loyalty,\u201d highlights Gabriel Benarr\u00f3s, CEO of <strong>Ingresse<\/strong>.<\/p>\r\n<p><a href=\"https:\/\/confrapar.com.br\/en\/noticias\/\">Read More News<\/a><\/p>\r\n<hr \/>\r\n<p><strong>Published on Aug 21, 2019.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Ingresse Ticket Platform Develops Strategy to Maintain User Relationships, Offering Benefits to Frequent Platform Users, Facilitating the Loyalty Process. The ticket platform Ingresse, a marketplace for online ticket experiences founded [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"class_list":["post-1035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticia"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/confrapar.com.br\/en\/wp-json\/wp\/v2\/posts\/1035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/confrapar.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/confrapar.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/confrapar.com.br\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/confrapar.com.br\/en\/wp-json\/wp\/v2\/comments?post=1035"}],"version-history":[{"count":0,"href":"https:\/\/confrapar.com.br\/en\/wp-json\/wp\/v2\/posts\/1035\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/confrapar.com.br\/en\/wp-json\/wp\/v2\/media\/4659"}],"wp:attachment":[{"href":"https:\/\/confrapar.com.br\/en\/wp-json\/wp\/v2\/media?parent=1035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/confrapar.com.br\/en\/wp-json\/wp\/v2\/categories?post=1035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}