Fintechs – startups associated with the financial sector – have been making significant strides in markets such as Brazil. However, some entrepreneurs have seen the potential for growth in niche markets, allowing them to expand without facing as much competitive pressure.
With accumulated experience in finance and technology, Marcelo França founded Celcoin in March 2016. Instead of becoming just another player elbowing for space among competitors to offer financial services, he decided to seek opportunities among those not on the radar: small business owners and individuals without access to financial institutions often referred to as the unbanked.
Through the app, a smartphone can function as a terminal for receiving utility bill payments, mobile top-ups, and purchasing bus tickets for travel, among other services.
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